![]() ![]() ![]() "Because if no one is necessarily your main competition that's also competing for that from a hip-hop perspective, you stand a better chance," Runcie says. Some are so overwhelmed they just stand there slack-jawed.Īnd while it is rare to see one of the biggest hip hop/pop/country crossover acts perform in an elementary school gym, Runcie says going after kids is a way towards longevity - especially if you're the only one in your lane who's doing it. In footage from that day, the rapper enters a gym full of children who start screaming at the top of their lungs. Runcie points to a surprise show Lil Nas X did at Lander Elementary school in Ohio in 2019. "Lil Nas X catered to and resonated with that younger demographic," says Dan Runcie, the founder of Trapital, a media company and newsletter focused on business and hip-hop. Grammy Awardwinning music artist Lil Nas X has released his debut children’s book, C IS FOR COUNTRY, published this week in hardcover by Random House Books for Young Readers and as an audiobook by Listening Library. Two-time Grammy Award winner Lil Nas X, whose single 'Old Town Road' became a surprise-hit, 12-time platinum record last year, has penned a children's book. Marketing to kids directly makes perfect sense when you look at exactly how huge "Old Town Road" was with the elementary school set. ![]()
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